Bromwell

Racila Design was asked to name and create a logo & branding system for this luxury apartment building – located in downtown Denver – designed to house downgrading empty-nesters and gen x professionals. We were inspired by warm and inviting interior design, which naturally led to a minimal identity — beginning with a monogramed wordmark and a nod to luxury Swiss and Austrian hotel branding.

Service

Identity & Branding, Naming, Perfect-bound

Brand Guide Book

Client

Holland Partner Group

Year

2019

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The Man Behind The Name

We chose the name Bromwell to honor an individual who was brave enough to fight for progressive causes during a time when they‭ ‬were not necessarily popularly supported‭.‬

Hailing from The Midwest‭, ‬Henry Pelham Holmes Bromwell was a Colorado politician who served in both the pre-statehood Territorial Council‭, ‬and later‭, ‬the Colorado legislature‭. ‬Throughout his lifetime‭, ‬Bromwell supported progressive causes and fought for equality‭.‬

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Brand Guide Book

At the request of the client, I created a perfect-bound, in-house brand guide book to share with the Holland marketing team and other teams working on-site at Bromwell. The guide ensures that the Bromwell brand will have a unified voice and approach across various marketing channels.