550 Harborfront

550 Harborfront is a brand new, luxury mid-rise and the first of its kind in San Pedro, CA. Racila Design was tasked with introducing this unique, high-end apartment building to an industrial community in an approachable and sophisticated way. The result is a hard-working, maritime-inspired logo series with an equally humble brand identity.

Service

Client

Identity & Branding, Naming, Perfect-bound

Brand Guide Book

Holland Partner Group

Year

2019

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Brand Guide Book

To communicate the brand and ways to use it successfully, I created a perfect-bound, in-house brand guide book to share with the Holland marketing team and other teams working on-site at 550 Harborfront. 

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Initial Logo Concepts

Credits

Logo &

Brand Design

Allie Yacina

Copy Writing

Jeff Chenoweth

Allie Yacina

Art Direction

Jeff Chenoweth

Mike Nevius

Mary Racila

Book Layout

Allie Yacina